Is your company or organization starting the process of getting your Web site made by a professional Web design team? If your company is in Calgary, Alberta or elsewhere, you can help your Web design team, and your company, if you do a bit of preparation before you go seeking Web design quotes and buying domain names. You will save time and money in the long run, since you will be clear on what you want and where you feel comfortable in letting the project go in the hands of the Web design team.
Consider these tips before contacting Calgary Web design firms.
- Know your business niche. If you are starting a business or in business already, it is critical for you to know your business niche. Think location, your specialties, and areas you want to focus on in the future. Are you tied to one location, like Calgary, Alberta? Or can you run the business globally? Defining the scope of your targeted audience goes a long way in knowing what keywords and search terms to use on the site and in paid advertising online.
- Take a look at your current marketing material and how it is branded such as logo, slogan, stationary, business cards, posters, signage, etc. All of these may need to be redone if you don’t have the domain name already on them!
- Search out your competitors, both local and global online. The best Web design attracts local and global audiences and will be accessible to as many visitors as possible, although your focus is more local than global.
- Search the Web for half a dozen websites that you like for one or more reasons. These websites may be in your niche, but they might be from an entirely different niche. Take note as to what it is you like about that site, is it design, layout, content or some function, such as a blog or gallery?.
- Choose if you want a dark web design (light text on dark colored field) or a light web design (dark text on a light colored field. Review your business branding and decide what you think will fit your unique situation best. If you are unsure, make a note to discuss this further with your web designer when you meet.
- Think about what you want the Web site to do: will it be a simple static website? Or will it be interactive? Or is it going to be an e-commerce website?
- How deep are you willing to go into the development of the site? Will you be able to provide professional, edited copy for the website? Getting a new web site designed is great, but if your content is poorly written then the web design won’t matter! Content is King, so make sure you invest properly in this area and consider hiring a professional Web copywriter for the job. Hopefully your design team also offers writing and editing services, but if they don’t or you need a different writing style, find a professional who can produce what you need.
- Create a hierarchy of sections, pages and subpages. An easy way to do this is to look at websites in your niche who have a very similar navigation structure. This will help your Web designer define a realistic timeline for development.
- Get your logo and any branding elements you use for print onto a disc or ready for emailing.
- Organize any digital photos that you’d like to see on the website and if you know which page you want them on, list that too. If you need stock or custom photos provided, make sure you note this in your requirements when talking with your Web designer.
- Define your budget. Consider that a professionally built website will be good for a minimum of three years. Also make room in your budget for hosting, security needs and ongoing marketing for organic SEO and paid advertising.
You can save yourself time and money and provide clear communication with your Web designer if you take a couple of hours to plan out your ideas for your new site. You will be more confident and happy with the final outcome.