Responsive web design is the design methodology that focuses on adapting navigation, image size and content flow based on the type of viewing device being used to make your website “mobile-friendly”. The top viewing devices are desktop computers, tablets (such as the iPad) and mobile devices (such as iPhones and Android-based smartphones).
When did Responsive Web Design become a major factor in designing websites?
When smart phone technology leapt forward with Apple’s ground-breaking “multi-touch surface” in 2007, the way we interacted with the Web equally changed. Mobile technologies, such as tablets and smartphones, provided a new level of interaction and, along with that interaction, came the consequent expectation from viewers that website owners, such as local businesses, would adapt their web site design to accommodate this new technology and growing viewership.
The Web design community responded by developing HTML 5, which provided the framework for optimizing the viewers’ experience by detecting the user’s platform and responding appropriately by serving the appropriate layout of design elements, such as logos, social media icons, main content and supporting content, such as sidebar and footer information, so all of the key elements fit accordingly on the user’s screen. Beyond the actual human experience, HTML 5 also provides support for non-human visitors, like search engine bots and spiders, web browsers and other code parsers that come to the site looking for information to interpret and/or index.
The problem with plugins and apps versus a truly responsive website…
There are many ways to adapt and deliver content to specific devices, with apps being the main development platform for mobile and tablet technologies. These apps are built in “native” code that is best understood by each platform (for example, iPhone and Android). A key downside to relying on creating a separate app for displaying a website’s content is that it is a third party interpretation of the website design and content, which can create a vastly different user experience, not to mention the fact that the user must first download and install the app before viewing. In the end, apps do not provide the most seamless experience possible.
By building a website using an HTML5 responsive web design, a Calgary business can deliver the same content from its website instantly, which keeps the connection strongest between the business and customer. This consistent delivery of the same content can be further streamlined by stylesheets so certain elements can be shown or hidden, depending on the viewer’s device.
How can Responsive Web Design help your Calgary & area business?
Since mobile technology is, well, mobile, it stands to reason that making sure your business caters to those potential customers who are actively searching for your services in their local area. They may be just down the street from your store or office! Since local searches have become a main priority for search engines like Google, you first need to be easily found when people look for you using their favorite search engine like Google, Bing or Yahoo! Search and second, you need to deliver your content smoothly to your mobile viewer as a seamless, optimized experience that allows them to easily find the information they are looking for.
How to make your website responsive:
Our highest recommendation is that you have your website reviewed by a professional web design team who can determine if your website can support this new technology, or if you will need to revitalize your website’s structure from the ground up. If your website is not currently based on a Content Management System, such as WordPress or Joomla! there are many reasons to switch to one of these platforms, with their ability to support responsive design as a key investment for your online presence. Your Responsive Web design team at BlindDrop serves Calgary, Airdrie, Cochrane and Area. We can help your website provide the best experience for your customers.